Monday, 10 November 2014

Yves Saint Laurent, Lancôme and Armani Prive fragrances Launched in Style at Essenza

Armani Prive Sampling
 Essenza celebrated the launch of Lancôme, Yves Saint Laurent and the private fragrance collection of Giorgio Armani - Armani Prive, with a private cocktail recently.

The event, hosted by Kayode Kasumu the Chief Executive Officer of Essenza Stores, took place at the Ikeja City Mall Essenza store. The cocktail event kicked off with a champagne reception. Guest included media influencers; Celebrity photographer and CEO Mania  Magazine - Kelechi Amadi Obi, Celebrity stylist  -Ezinne Chinkata, Onah Nwachukwu – editor Hello Nigeria, Funke Babs Kufeji – Assistant editor This Day Style, Samantha Dimka –Brand & editorial director Style Vitae, Tewa Onasanya-Editor-in-chief, Exquisite Magazine and popular makeup artiste Banke Meshida Lawal.

continue below for more pictures;

Tewa Onasanya; Exquisite Magazine publisher

Celebrity photographer and CEO Mania  Magazine - Kelechi Amadi Obi
 “Essenza is pleased to launch the beauty and skincare lines of two international luxury brands; Lancôme and Yves Saint Laurent. Now, you can shop at home in Nigeria and enjoy the added benefit from the service of specially trained beauty consultants at our stores.” said Kayode Kasumu.” 

He added that “We are also very proud to introduce the Private Fragrance collection of Giorgio Armani - Armani Prive. Nigeria is one of the few privileged countries globally to have this fragrance brand. The only other country in Africa that has Armani Prive is South Africa”.

Hazem Zahrouni the L’Oreal Luxe Retail Education Manager for Africa, Pacific, Indian Ocean zone introduced each brand whilst guests got a firsthand retail experience of the luxury sales techniques by trained beauty consultants using the special sales techniques they’d learned.

Armani Prive is a Unisex fragrance. The collection contains 14 fragrances in three different lines which are; "Les Eaux (EDT), La Collection (EDP) and La Collection Des Milles Et Une Nuit (EDP Intense).
He revealed that “Yves Saint Laurent make up is all about intensity in color. The reds are redder, pinks are pinker, blues are more blue, with Yves Saint Laurent everything is “very”.

With Lancôme we master light, invent colors and effects and have advanced knowledge of skincare for all skin types. Our skin care has high visible performance with luxurious textures.

Banke Meshida selecting Lancome beauty products
 To complete the retail experience, Makeup artist, Banke Meshida Lawal created during a make-up session several looks using Lancôme and Yves Saint Laurent beauty products.

“Lancome Skincare and Make up caters to all skin types and colors including dark skinned women despite our perception here in Nigeria that it is mainly for fair skinned or white women. As you may have noticed Lupita Nyongo is the Brand Ambassador”

“Yves Saint Laurent Make Up has an amazing range of more dramatic, deeper colors. Make up is long lasting and feels luxurious on application. It’s targeted at women of all ages and skin color.” Banke confirmed.

Banke Meshida making over Model with YSL beauty products
Eyeshadow-YSL pure chromatics (19), Lipstick-YSL Rogue Vollupte (7)
Lancome and YSL makeover

Guest Makeover 
L-R Mr. Kayode Kasumu-CEO Essenza, Mrs. Nnenna Ukadike - Brand and Retail Manager L’Oreal Luxe, Nigeria,Mr Hazem, L’Oreal Luxe Retail Education Manager for Africa, Pacific, Indian Ocean zone
Guests at the event were treated to Champagne and went home with luxury gifts bags including the Armani Prive fragrance of their choice, Lancôme and Yves Saint Laurent skin/beauty products.

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