Thursday, 18 April 2013

Check Out the 5 Lucky Heineken Winners Going To Wembley, London

Winners of the Heineken 'Race to the Final" challenge
As the much anticipated UEFA Champions League Final holds on May 25, HEINEKEN®, worlds’ most international premium lager beer, will be sponsoring five Nigerians, Diana Nwajiaku-Smart, Isaac Onochie Ijeh, Mayowa Opeyemi George, Franklin Chukwu Ijeh and Felix Amobichukwu Nwafor to the UCL Final in Wembley, London. Through their inventiveness, ingenuity and resourcefulness these five Nigerians were able to win the HEINEKEN® race to the final challenge and an all-expense paid trip to watch the Final live at the Wembley stadium in London. The lucky winners proved to be exceptionally intelligent using their intellectual as well as the physical ability to outsmart 300 other participants in the HEINEKEN® race to the final challenge.

Saturday the 13th of April, began with 300+ HEINEKEN® fans and UCL Final hopefuls gathering at the National Theatre Iganmu for the race to the final challenge. Contestants were expected to cleverly solve 4 riddles to decode 4 ‘secret’ locations and race against the clock to visit all locations and complete the journey, with only the first five contestants to arrive at the Heineken Champions Planet winning the tickets to Wembley.
Continue below for more pictures

Through the Radio Frequency Identification (RFID) technology, contestants received a new riddle every time they clocked-in at a location. With the RFID technology, contestant’s clues were posted on their Facebook wall for their friends to help them when they were stuck. What started out as a keen competition with every man for himself turned out be a team effort with strangers working together as friends to solve riddles in order to progress in the race. The riddles led contestants to strategic locations around Lagos: Golden Tulip Hotel-Festac, Rhapsody bar-Ikeja Mall, Sailors Bar-Lekki and finally Heineken Champions Planet, Victoria Island where the winners were celebrated.


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