Tuesday, 4 December 2012

What Celebrities Wore @ Heineken Global Bottle Launch

Whatever Heineken engages on, it does with innovation and style in line with its premium quality and packaging. To this end, the world’s leading international premium beer has just unveiled its new global bottle in Nigeria. The brand, which constantly looks for opportunities to set new world standards to provide its consumers with utmost quality, did not disappoint as it held a spectacular World Premiere of the bottle at the Federal Palace Hotel and Casino in Lagos which attracted high net worth personalities.

Speaking at the unveiling ceremony, Mr. Nicolaas Vervelde, Managing Director/CEO Nigerian Breweries Plc said the company has been reinventing its brands and driving innovation over the years. Heineken, he noted, is an outstanding brand in Nigeria, the fastest growing and most premium lager beer in the country, hence the name “Chairman”. The packaging, he continued, is state of the art and a retinue of distributors will ensure that it gets to the hands of its consumers wherever they are.

Mr. Walter Drenth, the Marketing Director affirmed that the new world class and innovative, proprietary bottle comes in 60cl and 33cl content. “It is a uniform Heineken bottle across the world and I am proud that Nigeria is one of the first countries to introduce this new design on a returnable bottle. This bottle is designed with true perfection to match the premium quality that Heineken always delivers”.

Taking the audience through the unique design features of the new bottle, Drenth stressed that it is the first bottle of its kind with a transparent label in Nigeria; the Marketing Director said it was deliberately achieved because “Heineken® hides nothing of its premium quality. The new green neck foil is inspired by the shape of a smile and is now wrapped around a longer neck. The stylish embossment at the back is a proof of authenticity and class. Together with the modern curves it adds a tactile nature that is pleasant to touch and that improves grip”, Drenth added.
Timi Dakolo and wife
2face Idibia and Fan

 R-L Francesa Chiejina and Dominic Mudabai ; Past Gulder Ultimate search winner 
Continue for more pictures 
Walter Drenth; Markeing Director and Nicholaas Vervelde; Managing Director Nigerian  Breweries unveiling the new  global bottle

Some of the important personalities that attended the World Premiere include: 2Face Idibia, ex-Super Eagle star, Victor Ikpeba, Yinka Davies and Timi Dakolo. Others include Alhaji Bello Kankarofi, Registrar, Advertising Practitioners Council of Nigerian, APCON, Steve Ayorinde, MD, National Mirror and Oscar Onyema, Director General, Nigerian Stock Exchange, NSE. The personalities at the event applauded the way the bottle was delivered; they were particularly thrilled by the drama that took place before the arrival of the bottle in which a guest was “tracked down and interrogated” for being in possession of the Heineken James Bond case.

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