Thursday, 13 December 2012

Beyonce's Face On Pepsi Can

The beautiful diva, Beyonce Knowles's face  is going to be on Pepsi's can and bottle drink. Pepsi has announced a true creative and wide-ranging global collaboration with worldwide music icon, Beyoncé. Together they will collaborate in developing new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

Pepsi has had a relationship with Beyoncé for more than a decade – she first served as a Pepsi spokesperson in 2002. Since then, she has become a global pop culture phenomenon – arguably one of the biggest pop stars in the world - winning 16 GRAMMY awards and selling more than 100 million albums worldwide.

The music diva starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013. She will be appearing in print and out of home advertisements for Pepsi.  She will also be visible in-store and on-premise through materials such as shelf promotions, in-store displays and in-store advertising.

The Beyoncé partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner.  This creates a creative and commercial collaboration that serves both artist and brand.


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