Tuesday, 31 January 2012

Sex Appeal in Ads and Consumer Behaviour

Fascinating images of drop-dead gorgeous models in scantily claded clothes are ubiquitous in T.V commercials, billboards, brand logos, pamphlets; all in a bid to seduce the average consumer to buy a product. In short, sex in advertizing is not just on T.V commercials, magazines, retail shops and on the internet, but also on the side of the bus you board to work, the wall of the sidewalk, the aisles of your local newspaper and even in the airspace above your head.

This phenomenon is steeped in the long held traditional belief, at least, in the mind of the brand connoisseurs, that sexually suggestive adverts have the propensity of increasing sales in a highly structured and competitive marketplace like ours. It might also tickle your interest to know that it is not just clothing and perfume companies that use the overt suggestion of sex to peddle their respective products. Ever caught the sight of emotion-ridden inscription on Tee-shits with lines such as: Take me home tonight? Your body is calling me? A sex goddess is born? Touch my body? Pump it like it is hot? I am available for you; the list goes on and on. The intention is to use witty but salacious lead-ons to captivate the interest, of prospective consumer.

But, does sex appeal ads necessarily sell? Or, to what extent can you confidently say that half-nude models, sexually appealing packages or over-hyped products actually succeed in cajoling us to buy certain products? It is true that the human attention span is undeniably vulnerable to subliminal messages, codes, sexual images because it satisfies our wishful thinking, dreams and fantasies.

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Kate Moss is New Face of Mango

Mango. the Spanish fashion brand has recently signed on the US super model Kate Moss as the face of its brand.

The celebrity hottie who turned 38 on January 16 this year, according to Mango execs, was chosen because ‘she is a world-famous fashion icon, making her one of the most sought-after models in the fashion world’.

Moss already appeared in a video ad for the brand, in which she robbed a store in Paris alongside Terry Richardson.

Moss now joins the likes of Olivia Palermo, Penelope Cruz, Claudia Schiffer and Scarlett Johansson.

Friday, 27 January 2012

“Terra Firma”! The Spring/Summer 2012 Collection by Mina Evans

Since its launch in 2010, the Ghanian's label Mina Evans has blossomed with a budding clientele and creative collaborations with Vlisco. Check out the brand new collection from Mina Evans – “Terra Firma

Wednesday, 25 January 2012

Omotola Jalade Transforms 20 Widows

Omotolade Jalade-Ekeinde the Nollywood screen star who has featured in hundreds of movies and graced the covers of many Lifestyle magazines recently transformed 20 widows in an effort to encourage widows who have strived to keep the home front in shape despite the demise of their spouses. In celebration of her mother's life who passed away 10 years ago, Omotola and her team showed love and gave a major transformation through her Omotola Youth Empowerment Programme (OYEP).
Mrs Izehu Ubene (before)
 Mrs Izehu Ubene (After)

The 20 Widows Makeover” programme was also organised to pamper and boost the confidence and self esteem of these widows. They were all given a first class treatment, beauty regimen which comprised of a total makeover starting with facials and massage by the reputable Fresh Look Spa and celebrity choice – H and H Spa. They had their hair done by in famous celebrity hair stylist – Ugo Igbokwe of Make Me. Beauty and Makeup was done by House of Tara.  

After the make-over, they were all taken on a shopping spree to upscale fashion boutique – Every Woman and finally had a photo session with pioneer photographer – Kelechi Amadi-Obi .

Check below for more photos of the widows before and after the transformation.


Tuesday, 24 January 2012

Mainstreet Bank to give Customer Satisfaction Priority in 2012

Mainstreet Bank has declared its intention to raise the quality of its service to a level that would make every service experience memorable to all its existing and prospective customers in 2012.

 Since it came into existence in August 2011, Mainstreet Bank has been undergoing a comprehensive restructuring of its operations and business outlook with a view to repositioning the bank as an important stakeholder in the nation’s financial services sector.

The bank’s single-minded focus on the customer in the coming year is a product of a long process of business refocusing that is intended to shore up the bank’s robust customer base of 1.5 million while giving existing customers a reason to maintain their loyalty to the bank.

According to Faith Tuedor-Matthews, the Group Managing Director and Chief Executive Officer of the bank, all customers of Mainstreet Bank should expect “a more customer-focused and friendly bank, a listening bank that offers products that are tailored to meet their needs. They should also expect an efficient bank that delivers services seamlessly through its crop of well groomed and friendly staff.” 

The Group Managing Director was emphatic on the bank’s strategic approach to customer service which she said would be driven by integrity and transparency. “At Mainstreet Bank, we do things right. We shall consistently promise only what we can deliver and our ultimate success as a bank shall be determined by the progress and survival of our customers”, she further explained.

SABMiller Makes Changes in its African Operations

SABMiller is to combine the operational management of the Castel and SABMiller businesses in Nigeria and Angola, with the Nigerian businesses being managed in future by SABMiller, and the Angolan businesses being managed by Castel.
Announcing the operational changes on Monday, the brewing giant said the changes in its African operations, effective from 1 January, were a part of its strategic alliance agreement with the Castel Group.

Amendments have also been agreed to the terms of the strategic alliance agreement to provide for improved sharing of best practice and technical expertise, and a more precise methodology for the existing mutual pre-emptive rights over the groups' respective beverage operations in Africa, excluding SA and Namibia.

The existing strategic alliance agreement, pursuant to which SABMiller has a 20% shareholding in Castel's other African beverage interests and Castel has a 38% shareholding in SABMiller's principal African holding company, is otherwise unchanged.

Commenting on the changes, Graham Mackay, Chief Executive of SABMiller said: "Our relationship with the Castel Group has gone from strength to strength over the decade that the strategic alliance has been in place.

"We believe that these operational changes will benefit our local businesses, our minority partners, and our customers and consumers in both Angola and Nigeria, and demonstrate both groups' long-term commitment to the alliance."

 SABMiller operates in 15 countries in Africa - Botswana, Comores, Ethiopia, Ghana, Kenya, Lesotho, Malawi, Mayotte, Mozambique, Nigeria, South Sudan, Swaziland, Tanzania, Uganda and Zambia.

Airtel Offers Customers More Comfort, Ease

In line with its commitment to providing innovative services and empowering Nigerians with reliable mobile solutions, Leading Telecoms Operator, Airtel Nigeria has expanded its multiple recharge platforms/channels for its customers across the nation.

The mobile operator says it has committed enormous resources to the expansion of its electronic recharge channels, providing customers with an opportunity to purchase airtime via an array of reliable channels including the Internet, Automated Teller Machines (ATMs) and Point of Sales (POS) Terminals.

It added that it has also expanded the footprint of Electronic Recharge Vendors across the country, thereby boosting the efficiency of the recharge process.

Speaking on the initiative, the Chief Operating Officer and Executive Director of Airtel Nigeria, Deepak Srivastava said the company is passionate about creating the right experience for customers and also providing innovative solutions that will enable subscribers benefit from the mobile revolution even with less stress and more comfort, ease.

Wednesday, 18 January 2012

GUS 8 contestants show love to orphans @ Heart of Gold orphanage

Just with the concluded Gulder Ultimate search season 8 which held at the Ososo hills and forest of Edo State the winners of the competition visited the Heart of Gold Orphanage recently to give back to the society. Leading the delegation was the winner of the reality TV show, Christopher Okagbue, accompanied by five other contestants-Samuel Lazarus, Franklin Enearu, Kevin Durst, Kikelomo Ajayi and Sandra Iwu. They took time out to interact with the kids of the orphanage. The team, who were received by the founder of the Heart of Gold orphanage, Mrs. Adelaja Adedoyin, brought food stuffs and materials for the children. They were taken on a tour of the premises by Mrs. Adedoyin after which they presented the relief materials.

Speaking on the reason for the visit, Okagbue stated that the delegation came to spread the message of love to the children. “We understand that there are less privileged members of the society amongst us, especially the younger ones so we decided to come and spread the message of love to them,” he said.

According to him, the purpose of the visit was for the contenders in the reality show to give back to the society. “This is our little way of giving back to the society. We consider this as our widow’s mite to the society. While we are happy with our performance in the Gulder Ultimate Search, we also want to share our joys with these orphans and less privileged children,” he added.