Tuesday, 20 December 2011

La Casera @ 10 and its new look


 La Casera recently celebrated its 10th Anniversary unveiling a new Logo and new world class ‘Ice Feel’ bottle. It was a larger-than-life, world class corporate launch with the company's stakeholders including key distributors, dealers, top government officials and notable public figures all in attendance. The impressive event was held at the Civic center, Victoria Island, Lagos.

Speaking at the occasion marking the brand’s ten years of success in Nigeria, General Manager-Marketing, CBTI Mr. Dave van Rensburg described the new ‘Ice Feel’ bottle as a revolutionary innovation which will further “reinstate La Casera’s leadership position and increase her brand equity in the Carbonated Soft Drink Market in Nigeria”.

The brand ambassador and reigning Miss La Casera, Miss Nwando Ebeledike was also present at the event and endorsed the new ‘Ice Feel’ bottle describing it as a trendy and consumer friendly bottle.

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