Thursday, 6 October 2011

Glo Emerges One of Africa’s 10 Biggest Brands

Globacom has emerged one of the 10 most valuable brands in Africa and the only privately owned company to make the top 10 at the inaugural Brand Africa 100 Awards.
The ceremony was held recently by Brand South Africa and Brand Leadership Academy, in South Africa. The Brand Africa 100, according to the organizers, was based on a multi-tier methodology that incorporates qualitative, quantitative and secondary research.
Developed by the Brand Leadership Academy, in partnership with TNS and Brand Finance Plc, this seminal research has set the standard for brand evaluation on the continent. The valuation also takes into consideration how brands are evaluated by both consumers and investors, taking into consideration how consumer affinity for brands translates into value for the investors.
It was conducted across Botswana, Democratic Republic of Congo, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia. Being named among the continent’s top indigenous brands is an honour on the chairman of Globacom, Dr Mike Adenuga, whose vision has propelled the company to this level in eight years of its establishment.
Adenuga's dogged commitment to growing an African telecomm-unications behemoth has propelled the extension of Globacom to Benin Republic, Ghana, Senegal, Gambia and Ivory Coast.
The results of the Brand Africa 100 awards proved that African brands were gradually making a headway, representing 33.7 per cent of all the brands nominated, while international brands had 66.3 per cent.

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