Friday, 26 August 2011

Winners emerge in Coca-Cola Happiness Truck Activation

The ongoing consumer activation by Coca-Cola tagged “Happiness Truck”, has produced more winners creating an atmosphere of happiness and joy in various locations in Lagos. The activation which kicked off last week in Maryland, Anthony, Ogudu and Festac axis and has so far left indelible smiles on the faces of Lagosians.

Skaters by the Happiness Truck

More winners emerged this week in the Yaba, Surulere, Itire and Egbeda axis with winners smiling home with generators, Standing Fans, Rechargeable Lamps, IPods, Bags of rice, Coca-Cola drinks and many other prizes.
Woman that won bag of Rice at Itire

The activation which begins with the Happiness Truck commuting from one point to another eventually sees the truck parking and skaters telling people about the campaign and inviting people to queue. After this, turns are taken to press the “PUSH” button at the rear of the Truck from which many prizes will emerge. All participants get to smile home with lovely gifts as no one is left out of the spree.

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